This is a great read. From the ClickZ article:
“As [mobile] devices gain adoption”, said Mark Donovan, comScore SVP of mobile, in a release, “we have also seen the rise of the ‘digital omnivores’ – consumers who access content through several touchpoints during the course of their daily lives.”
“In order to meet the needs of these consumers,” he continued, “advertisers and publishers must learn to navigate this new landscape so they develop cross-platform strategies to effectively engage their audiences.”
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